Patient-centric shift: Trends in home and specialty infusion

Patient-centric shift: Trends in home and specialty infusion

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The role of home and specialty infusion pharmacies has become increasingly pivotal in the current healthcare landscape, marked by a decisive shift from hospital-based care to more personalized, home-centric treatment models, signifying a fundamental transformation in the approach to patient care.

With infusion therapy transitioning from clinical environments to the comfort of patients’ homes, individuals are now at the helm of their treatment processes—a shift underscoring the critical importance of patient-centricity in the modern healthcare paradigm. Providers can adapt and embrace this new reality by integrating digital tools and strategies that prioritize each patient’s unique needs and preferences.

Embracing technology and patient-centered care can help pharmacies navigate the complexities of rapid industry growth and the escalating demand for their services. By prioritizing patient-centric approaches, they can enhance their competitiveness, meet and exceed the expectations of patients and referral sources, and achieve sustainable growth. Digital solutions, like telehealth consultations and personalized treatment management apps, play a crucial role in this transformation, enabling providers to offer more tailored, efficient, and effective care. Patients are then empowered to be more active and informed in their care journeys, leading to better health outcomes and higher satisfaction.

Placing patients at the center of every decision and experience is essential when valuing the quality of care as much as the outcomes. To foster a more engaged, informed, and patient-driven healthcare experience, providers should leverage the following current trends:

Empowering patients through digital tools
Improving patient outcomes through value-based care
Enhancing support through real-time engagement


Back view of senior woman sitting in wheelchair making video call with her doctor while staying at home during covid pandemic. Close up of helpful general practitioner in video conference with old woman on digital tablet. Sick woman in online consultation from home: distance and telehealth concept.

1. Empowering patients through digital tools

The growth of the infusion industry and that of specialty drugs and therapies necessitate a shift towards personalized patient care facilitated by the innovative use of digital tools. These tools allowing infusion providers to forge deeper connections with patients and caregivers beyond traditional medication management.

Customized digital forms enable real-time management of side effects and dosages, significantly enhancing treatment efficacy and minimizing adverse reactions. This approach underscores the importance of engaging patients as active participants in their healthcare journey, especially considering that up to 50% of patients may forget instructions upon discharge.

Digital solutions also streamline home infusion therapy logistics, from scheduling appointments to coordinating medication deliveries, eliminating the need for manual paperwork and extensive phone communication. Automated reminders are critical in improving treatment adherence, ensuring that patients do not miss doses. By integrating these tools, providers can offer a more personalized and efficient healthcare experience, leading to better patient outcomes.

The move towards digitalization in home infusion therapy not only simplifies administrative processes but also strongly emphasizes patient-centric care, reflecting the evolving dynamics of healthcare delivery and patient engagement.

2. Improving patient outcomes through value-based care

The transition towards value-based care models represents a significant shift in home infusion therapy, fundamentally altering how services are delivered and measured. The model demands that infusion pharmacies demonstrate the tangible impact of their treatments on patient outcomes, necessitating a holistic approach to patient care that extends beyond the provision of medications.

Collaborative technology is essential in this ecosystem, enabling seamless communication among care teams about patient status and needs, ensuring the delivery of precise and effective treatments. Innovative tools help facilitate a proactive healthcare environment by prioritizing preventive measures, comprehensive education, and close monitoring to minimize the risk of complications and avoid hospital readmissions.

Digital, on-demand resources empower patients and healthcare professionals to engage actively with their care plans and medication regimens, enhancing their ability to address questions and concerns quickly. Solutions like video and website links simplify access to information and improve treatment adherence and outcomes.

The value-based care model underscores the importance of quality over quantity by aligning payment structures with patient outcomes. It drives infusion pharmacies to adopt practices that ensure patients receive the right support throughout their care journey, ultimately improving overall health outcomes.

3. Enhancing support through real-time engagement

The pandemic has fundamentally shifted patient expectations, ushering in a new era where the ability to connect with providers digitally is appreciated and demanded.

Patients now expect a seamless digital healthcare experience that includes:

  • Real-time digital communication, such as messaging and video chat
  • Confirmation of visits online
  • The ability to request medication refills electronically
  • Delivery updates and delays of medication
  • Contactless delivery

Anytime access to resources, educational materials, instructions, and more—at their fingertips

digital communication survey result


The surge in demand for digital engagement tools underscores a broader trend towards immediate, interactive communication channels between patients and their care providers. By leveraging innovative technology to fulfill these expectations, providers can significantly enhance patient support, improving adherence to treatment plans and overall health outcomes.

Offering access to real-time messaging, video chats, online confirmations, electronic refill requests, and educational materials ensures patients stay informed and fosters a supportive environment. These advancements in healthcare technology are pivotal in promoting patient engagement and are essential for the continued support of patients throughout their care journey.

The future of patient-centric care

Integrating digital tools into home infusion therapy represents a transformative advancement in delivering patient-centric healthcare. It’s a shift to more personalized treatment experiences to meet individual patient needs, improve health outcomes, and enhance overall quality of life. As technology progresses, the potential for customization, efficiency, and patient satisfaction in home infusion therapy continues to expand, aligning with patient expectations more than ever.

With the right technology, pharmacies can leverage the latest patient-centric care solutions to stay ahead in a competitive landscape, fulfilling the expectations of patients and referral sources and achieving growth in a rapidly expanding industry. CitusHealth can help drive your pharmacy’s success in a dynamically evolving healthcare environment.

Schedule a demo to learn more about our suite of solutions and discover how we can help you take part in the future in home infusion therapy, characterized by patient-centric care, digital personalization, and unparalleled care quality.

Coralina Charles
Coralina Charles
Senior Director of Professional Services, VAS

With 20 years of experience in the healthcare industry, Coralina is an accomplished leader motivated by collaborative technology allowing more accessible care. Her approach to providing quality onboarding practices, improving the customer experience, and increasing adoption are instrumental in the overall success of the team.

Coralina has previously led successful teams with CitusHealth, Brightree, MatrixCare, and other leading post-acute providers.