Each Pitch Has a Different Format; Turns Out Two Minutes Isn’t So Bad Afterall By Melissa Kozak

Each Pitch Has a Different Format; Turns Out Two Minutes Isn’t So Bad Afterall By Melissa Kozak

Out in Tech
Earlier this month I was invited to pitch at the Out In Tech Talks in NYC, which united 450+ leading and aspiring LGBTQ and allied voices to advance the dialogue around diversity in tech and address the power of tech to create social change. I was really excited to receive the invitation and have the opportunity to present my company, Citus Health, with six other LGTBQ led startups.

As a startup founder, pitching my company is something I have to do on a regular basis. I wouldn’t say it’s “no big deal” at this point, but I have gotten fairly used to it. What keeps me on my toes however, is that each forum I’m invited to requires a different format for the pitch. For example, sometimes it’s a 5-minute pitch with 10 power point slides in the background or a luxurious 10-minute pitch with 12 slides. What made the Out in Tech talk really unique is that we were given only 2-minutes to present with one background slide. This was my introduction to the “lightening” round pitch.

I fretted over how I could possibly boil down my entire company; the problem, solution, market, traction, team, business model, etc. into 2 minutes. Every time I crossed out a section of my longer pitch I thought, “if I don’t say that how could they possibly understand my business?!?” Well, it turns out this was a very important exercise for me. We all know peoples’ attention spans are short and being forced to distill my pitch into only the most attention-grabbing, must-know highlights, was a really positive experience. The exercise gave me a better understanding of how to explain my company efficiently without the excessive fluff and I now have a pretty solid elevator pitch to boot! I’m grateful to Out in Tech for challenging me to get my pitch down to a bite-sized chunk that gave my audience a taste but didn’t force feed them.

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Citus Health

At Citus Health, we believe patients should feel safe and connected to home infusion experts day or night. Here we share the latest news and tips related to home infusion.

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